Lucy Castings Truscanian Foundries
New signage for regenerated foundry
As we continued to evolve the brand guidelines for The Lucy Group, we created a design style for external signage incorporating the secondary ‘accent’ colour, introduced to differentiate each of the businesses. We selected a burnt orange for Lucy Castings based on the nature of the business and its manufacturing techniques.
As they regenerated one of their old sites with office and additional foundry developments, Purple Frog Creative produced a suite of strategically placed signage to maximise visibility from all surrounding roadways and approaches to the area. We particularly wanted to utilise the vantage point of the high tower.
The result was a very clean and distinctive execution, adding a splash of colour to this rejuvenated site.