Rebranding and redefining the region

Purple Frog Creative was commissioned to create a brand and campaign that would raise the profile and proposition for picturesque town of Dornoch in the Scottish Highlands and increase its visitor numbers.

We spent 3 days in the town itself to carry out our research and hosted a series of workshops to understand the unique requirements of Dornoch’s local community, businesses and it’s many international visitors.

The next stage was to establish a deliverable proposition and develop recommendations for how it would manifest itself as a campaign with a strong brand mark and messaging.


Calling all creatives

We are always on the lookout for creative souls to work with our team at Purple Frog. If you think you may have the right blend of the good stuff, please talk to Richard Kirby via email or call 01844 295 170.